Fashioned a quarter-century in the past by then-American Gaming Affiliation (AGA) President Frank Fahrenkopf, the World Gaming Expo – or G2E, as it’s fondly recognized — shortly grew to become the number-one commerce present within the on line casino {industry}.
As hundreds of {industry} professionals put together to descend upon Las Vegas for the twenty fifth anniversary present, Sports activities Betting Operator Writer Peter White sat down with the World Gaming Expo, Occasion Vice President, Korbi Carrison for an in depth preview. Their dialog has been edited for size.
What are among the main new options or improvements that attendees can anticipate at this yr’s present?
This yr’s G2E takes place October 6–9 at The Venetian Expo, celebrating its twenty fifth anniversary.
Key highlights this yr start with the first-ever G2E Seller Championship, a high-stakes competitors celebrating the ability and professionalism of U.S. on line casino sellers.
To additional foster connections, we’re introducing a devoted Networking Lounge alongside the brand new G2E Assembly Zone. There, a cellular app will assist attendees seamlessly join and schedule conferences based mostly on their enterprise wants. Rounding out the expertise, the debut of our state-of-the-art Media Zone recording studio will present a dynamic house for on-site interviews and content material creation proper from the present ground.
G2E is thought for adapting with the occasions.
How is that this yr’s version reflecting the newest traits in land-based and on-line gaming — particularly round expertise, regulation, and shopper behaviour?
Know-how traits like AI-driven analytics, cashless cost techniques and compliance instruments are properly represented, reflecting operators’ must ship seamless, safe and customized participant experiences. Shopper conduct is shifting quickly and our schooling periods and displays handle all the pieces from increasing gaming markets to new participant demographics and expectations round accountable gaming.
How is G2E 2025 enhancing the attendee expertise on the present ground – from format adjustments to interactive components or networking alternatives?
We’ve reimagined the present ground to raised serve our viewers and arranged all G2E experiences into one handy location referred to as, The Strip. It would function the Assembly Zone, the Networking Lounge and an thrilling activation celebrating 25 years of G2E. This yr, we’ll be bringing again Colleqt, the answer that permits attendees to easily scan a QR code positioned at every exhibitor’s sales space for instant entry to complete details about every exhibitor.
For these attending from worldwide markets, how does G2E make sure the occasion stays globally related whereas nonetheless specializing in the North American gaming panorama?
Strategically positioned within the {industry} calendar, G2E offers the very best visibility for world product launches, making it the place the place the way forward for gaming is unveiled. Whereas many occasions world wide present helpful perspective on particular sectors, G2E stands within the high tier, providing probably the most complete showcase of the authorized and controlled gaming market throughout land-based, on-line, sports activities betting, and supporting applied sciences. The occasion strikes a steadiness delivering deep dives into North American traits whereas embracing the worldwide attain and variety of the gaming {industry}.
Are you able to inform us extra in regards to the forms of expertise and product improvements that can be showcased this yr? Any new classes or verticals being given extra visibility?
We’re seeing a variety of thrilling new applied sciences and merchandise, together with the newest sports activities betting platforms, online-gaming instruments, and cashless-payment techniques that make gaming simpler and safer. Rising verticals like fintech integration may have expanded visibility this yr, showcasing how they join with conventional gaming, together with improvements in participant monitoring, cybersecurity and hospitality expertise.
General, G2E is reflecting how the gaming expertise is changing into a extra seamless, safe and interesting expertise for all.
Picture: Korbi Carrison Occasion Vice President, G2E at RX USA
Why ought to producers and suppliers make exhibiting at G2E a high precedence this yr? What particular ROI or engagement alternatives can they anticipate from the present?
G2E is the place for producers and suppliers to fulfill essential patrons and showcase their merchandise. It provides unmatched entry to key determination makers throughout each sector of the gaming {industry}, supported by complete planning instruments to maximise ROI and guarantee exhibitors obtain their skilled objectives.
With anniversary celebrations fueling file ranges of brand name engagement, G2E is the best launchpad for brand new merchandise and global-market entry all inside the context of the one occasion solely centered on the authorized and controlled gaming {industry} worldwide. This distinctive positioning makes exhibiting at G2E not only a good alternative, however a vital funding.
How does G2E proceed to face out because the occasion the place enterprise actually will get carried out?
Over the previous 25 years, it has turn out to be the worldwide hub the place concepts turn out to be offers and traits are set. In contrast to different occasions, G2E attracts a broad cross-section of the gaming ecosystem, from operators and regulators to expertise innovators and hospitality consultants, guaranteeing complete {industry} representations.
The occasion’s dwelling in Las Vegas additional elevates the expertise. Because the gaming and leisure capital of the world, Las Vegas is the place industry-defining traits are born and the place the gaming group comes collectively or observe, expertise and be taught. It makes it the occasion the place connections flip into contracts and the way forward for gaming takes form.
Sustainability and accountable gaming are more and more central to the {industry}. How is G2E weaving these themes into this yr’s programming and exhibitor presence?
These are central to G2E’s mission and, this yr, we’re integrating these themes extra deeply than ever. In partnership with the Worldwide Heart for Accountable Gaming (ICRG), G2E is embedding accountable gaming throughout our programming, from instructional periods and exhibitor showcases to networking occasions.
Sustainability matters proceed to extend as we progress, with periods on eco-friendly on line casino operations and manufacturing, together with quite a few exhibitors highlighting inexperienced initiatives.
The gaming panorama is shifting quickly – with convergence between land-based, on-line, fintech and hospitality. How is G2E 2025 bringing all these threads collectively?
By our complete instructional packages and strategic networking alternatives, G2E facilitates significant dialogue and collaboration throughout these sectors.
Our occasion fosters built-in approaches that handle the evolving calls for of gamers and the broader market by bringing collectively various stakeholders. Attendees can discover built-in loyalty packages, AI-powered recreation design and cross-platform gaming experiences improvements all below one roof, accelerating innovation, and giving our attendees a complete view of the place the {industry} is heading.
What sort of assist or instruments does RX present to first-time exhibitors or smaller firms trying to make a huge impact on the present?
We perceive that navigating G2E may be overwhelming for newcomers, so RX offers plenty of assets for our new exhibitors to achieve success. Every exhibitor has a devoted Buyer Success Coordinator who they’ll depend on for data on all the pieces from registration to ordering sales space furnishings. We’ve additionally launched our interactive Sales space Planning Device, a fast quiz that exhibitors can take. It then places collectively a information to assist them by the sales space setup and ordering course of for G2E. The Sales space Planning Device is a good and straightforward means for first-time exhibitors to grasp the scope of what G2E is.
Are there any new pavilions, themed zones or demo areas which have been launched to make the present extra dynamic this yr?
This yr, G2E can be launching The Strip. Will probably be in Corridor D and can function G2E-focused activations. At its middle is the first-ever G2E Seller Championship, spotlighting the ability and professionalism of on line casino sellers on a aggressive stage.
As somebody deeply embedded within the occasion’s strategic course, what excites you most about G2E 2025?
Personally, the power round this milestone yr is in contrast to something I’ve skilled earlier than. There’s a lot pleasure throughout the {industry} and with the brand new options we’ve by no means been extra thrilled.
The Sports activities Betting Operator Peter White want to thank Korbi Carrison and her PR Group for the sort assist and Help with this interview.
*** This unique interview was initially revealed in Sports activities Betting Operator Journal Problem 018 September 2025***
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