Konstantinos Papakonstantinou, head of AI of Kaizen Gaming, joins Bjorn Katerbau, chief progress officer of Aircash, for a hearth chat at ICE Barcelona 2026 to deal with a central theme shaping the trade’s AI debate: whereas new capabilities are rising, a lot of what’s now branded as AI is a repackaging of long-established instruments.
In response to Papakonstantinou, the previous two years have seen rising consideration on generative and agentic AI, however he stresses that conventional machine studying and predictive analytics proceed to ship the vast majority of measurable returns.
These applied sciences account for an estimated 90% to 95% of AI-driven enterprise worth, with newer approaches but to show comparable affect at scale. “We’re nonetheless to see the advantages from the brand new magical talents,” he notes.
Reasonably than treating AI as a novelty, Papakonstantinou argues that aggressive benefit relies on how successfully operators apply it. The precedence is utilizing AI to ship content material and knowledge in additional personalised and accessible methods.
Personalisation drives AI returns
Kaizen Gaming’s AI-led personalisation has generated the strongest returns, notably reward personalisation throughout on line casino and sportsbook merchandise. Generic bonuses now not resonate. A deeper understanding of particular person participant preferences is what’s important to topline progress.
He additionally warns in opposition to chasing hype. Tasks usually fail attributable to unclear success metrics, or organisations prioritise trend-led use circumstances over confirmed functions. “You do not need a approach to measure success, and also you give in to the hype an excessive amount of,” he says.
Watch extra highlights from iGB@ICE 2026 on the iGB YouTube channel.
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