Bonus abuse stays probably the most vital fraud challenges dealing with the iGaming trade, accounting for almost all of fraud-related losses. Talking at ICE Barcelona 2026, Marc Burroughes, chief industrial officer at EveryMatrix, says operators can lose round 10%-20% of their advertising budgets to bonus abuse.
In dialog with iGB presenter Katie Goldfinch, Burroughes notes that whereas bonus abuse is broadly recognised as a risk, it’s usually deprioritised by operators targeted on fast development, significantly in newly regulated or rising markets.
Utilizing AI to deal with bonus abuse
Burroughes argues that conventional approaches to tackling bonus abuse that depend on guide processes to bonus abuse are not adequate. These processes usually unfold throughout a number of departments and wrestle to maintain tempo with more and more refined ways, similar to artificial identities, proxy servers and deepfakes.
To handle this, EveryMatrix has developed an AI-driven answer, Bonus Guardian. It operates repeatedly within the background, analysing participant behaviour in actual time and adapting as new patterns emerge. As extra information flows by these programs, they develop into more and more efficient and “future-proof,” in keeping with Burroughes.
The place it’s hitting operators hardest
Bonus abuse is a world phenomenon, however its scale varies by area. Burroughes notes that the difficulty of bonus abuse is extra vital in rising markets, similar to Brazil, in comparison with extra mature jurisdictions just like the US or Germany. Excessive volumes of low-value bonuses, relatively than high-value fraud, sometimes drive abuse in Africa.
Burroughes highlights that anti-fraud measures should not undermine participant expertise. By working seamlessly on the again finish, AI-based instruments ought to permit operators to guard margins with out including friction for legit prospects.
Watch the iGB@ICE Studio reside on the iGB YouTube channel for extra interviews and insights.
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