Efforts to tighten promoting guidelines in Brazil’s betting sector danger undermining enforcement by making it tougher for shoppers to tell apart licensed operators from unlawful ones, a senior business government stated, as policymakers debate new restrictions.
Hugo Baungartner, Chief Enterprise Officer of Grupo Esportes Gaming Brasil, stated proposed limits beneath Invoice 3.563/2024 might have unintended penalties by decreasing the visibility of licensed operators with out curbing demand.
“If we do not have promoting, how are we going to separate the authorized from the unlawful? With out it, the bettor loses the reference level to establish who’s authorized,” he acknowledged, as reported by BNL Information.
His remarks come as regulators additionally take into account modifications to the market construction, together with extending oversight to the business-to-business phase.
In keeping with Baungartner, proposals beneath dialogue on the Prizes and Betting Secretariat would require licensing throughout the provision chain, overlaying companies comparable to video games, KYC instruments, fee methods, CRM platforms, and accountable gaming applied sciences. He referred to as the measure strategic in combating the unlawful market.
“Inside the operation, there are a number of built-in companies, comparable to video games, KYC instruments, fee strategies, CRM platforms, and accountable gaming methods. The regulation of this ecosystem requires that everybody function with a license, native construction, and regulatory compliance,” he concluded.
The feedback have been made throughout the IAB Brasil Masterclass held on Tuesday, the place Baungartner appeared alongside Ricardo D’Ottaviano, Fernanda Meirelles, and Fernanda Maia to debate post-regulation developments and the challenges of consolidating the framework.
He argued that considerations in regards to the sector’s integrity are nonetheless influenced by situations that existed earlier than formal oversight was launched. “That interval created the notion that the sector lacked guidelines. The 2025 regulation got here with a excessive normal,” he acknowledged, including that stricter controls are efficient when centered on defending susceptible teams and supported by knowledge.
At an operational degree, Baungartner described an business constructed on layered verification and monitoring methods. He stated betting merchandise are topic to a number of audits, together with system certification, random quantity generator validation, and return-to-player checks, in step with practices seen in established markets comparable to Las Vegas, Monaco, and Macau.
He additionally pointed to lively safeguards inside platforms designed to mitigate hurt. “We have now platforms that monitor the consumer’s journey, with alerts, options for pauses, and setting limits. These are lively safety mechanisms which are already a part of the operation,” he acknowledged.
The Interactive Promoting Bureau Brasil, which hosted the occasion, promotes technical requirements and finest practices throughout digital promoting. Grupo Esportes Gaming Brasil is a part of the EGB Group, a Recife-based expertise and leisure firm that has been a member of the group since January 2026.
Esportes Gaming Brasil operates beneath a license issued by the Ministry of Finance via SPA/MF, overlaying its manufacturers Esportes da Sorte, Onabet, and Lottu, which function nationwide.
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