James A. Carey, Jr., Government Director, New Jersey Lottery
As we proceed to innovate and develop our choices, we stay dedicated to participating our gamers by strategic advertising and enhancements to our present video games. Our focus is on creating thrilling alternatives and experiences for our gamers.
Whereas not a brand new recreation or function, we added a 3rd drawing day for our in-state lotto recreation, Decide-6, in July 2025. The addition of a Saturday night draw to the present Monday and Thursday attracts has resulted in roughly a 12% enhance in gross sales at related jackpot ranges.
To help the launch of Millionaire for Life, we deliberate a complete paid promoting marketing campaign spanning all media channels, together with TV, audio, out-of-home, digital, and social media. This will probably be complemented by promotions throughout our owned communication channels. Moreover, we are going to distribute a broadly accessible coupon providing a “purchase one, get one FREE” deal to encourage participation.
Source link
