1xBet’s Simon Westbury discusses 1xPartners’ philosophy, Best Affiliate Program win at SBC Awards Malta

Home » 1xBet’s Simon Westbury discusses 1xPartners’ philosophy, Best Affiliate Program win at SBC Awards Malta


On the finish of April, the SBC Summit Malta came about in Saint Julian’s, gathering stakeholders from throughout the European iGaming business. The SBC Awards Malta ceremony, honoring business leaders, was held as a part of the occasion.

1xBet gained within the Greatest Affiliate Program class. Simon Westbury, the model’s Strategic Advisor, accepted the celebrated award.

“The SBC Awards Malta will not be solely model recognition but in addition proof of the effectiveness of our Accomplice-First mannequin,” he said. “We did not simply obtain an award. We gained affirmation that our funding in technological safety and transparency was the proper resolution. Immediately, 1xPartners stands for institutional reliability within the iGaming world.”

Westbury emphasised that 1xBet has constructed “an efficient ecosystem with main merchandise and a seamless consumer expertise, extremely praised by consultants, associates, and buyers.”

A key half is the 1xPartners associates program. Launched in 2016, it has scaled quickly over the previous decade. Immediately, 1xPartners operates in additional than 150 international locations, with managers talking 53 languages. This mixture of world experience and native flexibility has pushed 50% development previously yr alone, Westbury famous.

The skilled additionally highlighted that in 2026, merely being a serious model is now not sufficient. Technological management have to be demonstrated each day by way of the implementation of AI instruments and machine studying to fight fraud, based on Westbury.

On the identical time, Westbury stated it’s important to keep away from pointless forms and keep transparency and openness, notably with regards to payouts.

“Consequently, 1xPartners associates really feel like a part of an elite, unique neighborhood, benefiting from first-class service, excessive conversion charges, and entry to distinctive occasions,” 1xBet stated in an announcement.

“The 1xBet ecosystem’s win on the SBC Awards Malta highlighted the mission’s scale,” based on the corporate. “1xPartners has introduced collectively over 500,000 companions and continues to develop its community by simplifying navigation, optimizing its software program merchandise, and implementing AI-powered real-time analytics instruments for efficient marketing campaign monitoring.”

All key workflows are absolutely automated by way of API integration, permitting companions to handle their companies anytime and anyplace. They’ve entry to extremely versatile working fashions – RevShare, CPA, and Hybrid – in addition to over 250 cost strategies.


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