Founders Isabelle Zanzer and Ralitsa Dimitrova-Eide of Compliance Play, together with Harpo Lilja, CEO of Tugi Tark, put Mark Flores Martin, CEO of Xgenia, within the sizzling seat through the second Reverse Pitch session at ICE Barcelona 2026. The dialogue focuses on how AI is shifting from buzzword to infrastructure in regulated gaming.
The panel explores the trade’s cautious relationship with AI and the place it genuinely drives enterprise development. Whereas AI is extensively mentioned throughout industries, iGaming operators stay skeptical as a consequence of considerations round privateness, hallucinations, job displacement and lack of management.
In response to Martin, constructing belief in AI requires positioning it as an enabler that makes groups extra succesful and helpful, relatively than a substitute for human experience.
Constructing belief in AI by no-code adoption and consumer confidence
Resistance typically comes from finish customers. It’s what makes onboarding and coaching crucial. “They should belief that if I be taught this software, is it going to interchange me?” Martin provides.
The panel emphasises the significance of transparency, gradual adoption and permitting groups to have interaction with instruments that may function with restricted or optionally available AI at first.
Xgenia’s no-code and low-code strategy displays a wider push to open up improvement, enabling non-technical groups to construct workflows, compliance engines and even video games.
From characteristic to basis: Why AI is changing into core infrastructure
AI is portrayed as one thing that may develop into built-in and invisible over time, much like the web, relatively than a standalone promoting level like now. The long-term worth lies in integrating AI into core methods and workflows.
Martin additionally factors out that AI adoption timelines differ considerably by firm dimension, with massive enterprises going through longer onboarding as a consequence of compliance, safety and organisational complexity.
Watch the iGB@ICE Studio reside on the iGB YouTube channel for extra interviews and insights.
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