International lottery chief and model strategist joins nationwide advertising agency
WEST DES MOINES, Iowa (Could 26, 2026) – Strategic America (SA), an built-in advertising and communications agency headquartered in West Des Moines, Iowa, publicizes the appointment of Matt Strawn as President and Chief Government Officer (CEO), efficient June 8. Strawn succeeds John Schreurs, who introduced his retirement following a 43-year profession at SA, the ultimate ten as President and CEO.
Strawn has served as Chief Government Officer of the Iowa Lottery since 2019 and is Chairman of the Powerball Product Group. As Iowa Lottery CEO, Strawn modernized the group’s expertise platforms, enterprise practices and advertising options to supply file lottery revenues and gross sales throughout greater than 2,500 shops. Strawn’s management of Powerball generated almost $8 billion in annual gross sales, scaled its nationwide advertising and product partnerships, and delivered the model’s first-ever worldwide growth.
“Matt is a strategic and visionary chief who will drive SA’s development and continued success for SA shoppers,” mentioned Joe Garcia, member of SA’s Board of Administrators and Regional Vice President, Aflac. “Throughout a time of rising business complexity, Matt’s distinctive strategic expertise and entrepreneurial spirit are ideally suited to guide the proficient SA staff by these challenges, ship modern options for our shoppers, and place the agency for additional development.”
Strawn brings to SA a diversified government management background advising international manufacturers, companies, companies, not-for-profit organizations, and public officers. This consists of roles as co-founder and managing director of a Chicago-based skilled providers agency; president of a public coverage advisory and strategic communications group; co-owner and operator of a minor league sports activities franchise, and senior-level public service positions inside the State of Iowa and the USA Congress.
“Matt is the correct chief at precisely the correct second for SA’s subsequent chapter,” mentioned SA’s outgoing President and CEO John Scheuers. “He brings to SA a wealth of data throughout business sectors, a file of operational excellence, modern advertising savvy, and confirmed strategic management. Matt will champion a constructive, high-performance tradition that maintains our deep dedication to consumer success and the group. I’m proud he’s my successor and excited for the longer term.”
“It’s a privilege to guide the proficient SA staff and an distinctive Iowa-based enterprise,” mentioned Strawn. “It’s a time of turbulent change for manufacturers, companies and organizations of all sizes, however one fixed stays Strategic America’s tradition of service. Service to one another. Service to our communities. And a service mindset that’s important to driving strategic development, modern options, and delivering worth for SA’s shoppers.”
Strawn and his spouse Erin, President + CEO of the Iowa Heart for Financial Success, are Des Moines residents and lively group leaders. The couple served as 2025 chairs of the John Stoddard Most cancers Heart Rally In opposition to Most cancers Gala. Strawn’s historical past of intensive group involvement consists of management roles with non-profit organizations dedicated to most cancers sufferers and preventative well being screenings, meals insecurity, financial improvement, worldwide diplomacy, and youth sports activities.
Strawn is an Iowa native and alumnus of the College of Iowa (B.A.) and earned his J.D. from The Catholic College of America’s Columbus College of Regulation in Washington, D.C. He’s additionally a previous Pritzker Fellow on the College of Chicago. He and Erin have three kids.
To make sure a easy transition, Schreurs will stay with Strategic America by a lot of 2026 to assist the onboarding of his successor and can proceed serving on SA’s Board of Administrators.
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