Brian Griesenbrock, Product Supervisor, Nebraska Lottery
The Nebraska Lottery launched Nebraska Decide 4 on September 21, 2025. The sport’s efficiency is assembly our expectations with gross sales mirroring our Nebraska Decide 3 gross sales when it initially launched in Could 2025.
To advertise the launch of Nebraska Decide 4, a free ticket promotion was provided September 14 –20, throughout which Nebraska Decide 3 gamers had been randomly awarded free $1 Nebraska Decide 4 coupons redeemable for 2 weeks after the sport launched. A complete of 19,898 coupons had been distributed, and 80% of the coupons had been redeemed, which was one of the best response of any of our pre-launch coupon gives. An eCoupon for a free Nebraska Decide 4 play for 3 attracts was despatched to MVP Membership members at nelottery.com in January 2026. Presently this eCoupon has a redemption charge of three%.
To assist the launch of Millionaire for Life, we carried out a free ticket promotion that ran February 15 by means of February 21. Throughout this promotion, Fortunate for Life gamers had been randomly awarded a free $5 Millionaire for Life fast choose coupons redeemable at any Nebraska Lottery retailer for 2 weeks after the sport began. This initiative was designed to generate pleasure, encourage trial play, and construct consciousness for the sport.
Our advertising plans for the Powerball/NFL X’s and O’s recreation are at present in growth. We’re actively exploring methods to leverage the NFL partnership and create participating campaigns that spotlight the distinctive options of this recreation.
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