Andrea Valdez, Digital Advertising and marketing Supervisor, Oregon Lottery
For the NFL X’s and O’s sport, we’re planning a digital-social marketing campaign to succeed in goal audiences in Oregon. This features a two-phase method with “coming quickly” messaging launching in paid and owned media channels two weeks previous to the sport’s begin date. At sport launch, we are going to swap to “launch” messaging for a further 6-7 weeks to drive consciousness and encourage trial of the brand new sport.
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