Paf will purchase Swedish family-owned Bell On line casino AB in a deal that can broaden its onboard gaming operations throughout European ferry routes, with Bell changing into a part of the Paf Group on June 1, 2026.
The acquisition will improve Paf’s shipboard footprint from 26 vessels to roughly 80 vessels. The mixed enterprise will function round 1,500 gaming machines and 450 arcade video games throughout routes connecting Sweden, Germany, Poland, the Baltic nations, the UK, Eire and the Netherlands.
Bell On line casino, based in 1973 by Morgan Eliasson, presently gives gaming leisure onboard about 50 vessels. Paf’s present operations are primarily focused on 26 vessels within the Baltic Sea and North Sea areas.
No monetary phrases of the transaction have been publicly disclosed.
Paf CEO Christer Fahlstedt stated the transaction was necessary for the corporate’s Land & Ship enterprise and would assist the long-term improvement of its operations.
“We’re more than happy to carry this deal to a profitable conclusion. The acquisition is strategically necessary for our Land & Ship enterprise, because it offers us the suitable circumstances to proceed creating our operations over the long run,” stated Christer Fahlstedt, CEO of Paf.
Bell will proceed to function underneath its present model, enterprise mannequin and buyer preparations. Its 28 workers shall be retained, whereas Morgan Eliasson will stay with the corporate as Senior Adviser and his son Marcus Eliasson will proceed as CEO of Bell On line casino AB.
The acquisition expands Paf’s presence into extra routes, markets and locations throughout Europe, extending the corporate past its present Baltic and North Sea base. Paf has offered the deal as a long-term funding in its Land & Ship operations, separate from its on-line gaming development plans.
Lasse Danielsson, Chief Working Officer, Land & Ship, stated the mixed enterprise would give Paf larger scale when investing in modernization and new know-how. He additionally famous that Bell enhances Paf’s present enterprise geographically and commercially, creating room for operational synergies.
Eliasson stated the handover carried private significance, given his position in constructing the enterprise from its early years.
“Naturally, there’s a sense of nostalgia in handing over an organization that I’ve helped construct for the reason that very starting. On the similar time, I really feel each reassured and assured in regards to the future when Bell is part of the Paf Group. Paf is an organization in our business with a long-term perspective and each ft firmly on the bottom,” stated Morgan Eliasson, founding father of Bell On line casino AB.
Earlier this 12 months, Paf diminished its annual participant loss restrict to €15,000 ($17,467), down from €16,000 ($18,632) final 12 months and half of the €30,000 ($34,935) restrict set in 2018. The corporate has additionally pledged to eradicate income from gamers it describes as “excessive depth,” referring to customers who lose between €15,000 and €30,000 yearly via Paf.
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